Treatment

Treatment

Group Roles Cinematography: Tara Tamosynaite Mise-en-scene: Diana Hukanovic Sound: Megan Haxell Editing: Tara & Diana

Title: "Out Loud" - Gabbie Hanna Tag Line: "Say what you mean out loud"

Synopsis: In our version of this song we tell a story of a girl who was stuck in an abusive relationship. The abuse happens for a long time until her partner pushes her too far where she has no choice but to defend herself as she stabs him. After these events for near the end of the song we wanted to show the change in her persona. We show a powerful strong beautiful girl who sings with passion and emotion. Expressing the pain that she went through.

Key Genre Conventions: Random close ups of the singers face. Goodwin - We ignore the lyrics - Twist them in our won way. Upbeat and emotional. Dark Colours to set her mood, and elegance. Editing to the beat - Show allow the video to flow.

Mood Board

Initial Ideas

We chose our second idea.

Information about the artist

Artist Information

Gabbie Hanna:

Name: Gabrielle Jeanette Hanna

Age: 26

About: 

YouTube phenomenon who runs the channel The Gabbie Show, which has earned over 5 million subscribers. She is known for posting pranks, challenges, vlogs, story time videos, and rants. In 2017 she released a book titled Adultolescence.

Born:

February 7th, 1991. New Castle, Pennsylvania.

Has 6 Siblings.

Before Fame:

She graduated from the University of Pittsburgh with a degree in psychology and communications and became a social media star soon after.

This Vine sensation and popular YouTuber delved into the field of social media immediately after completing her graduation. She started with posting comedy videos that soon found a good viewership and gradually garnered her a decent fan-base. After this American web video star tasted rapid success with her vines, she relocated to Los Angeles, California to further her career as a Vine Star. With time her popularity along with her fan-base, followers and viewers increased by leaps and bounds. Today she boasts of having millions of followers and subscribers across social media platforms like Vine and YouTube.

Below is a video of her talking about her past and what she's gone through at vidcon. 

Gabbi Hanna - Copy of Lyrics

"Out Loud"

(Say what you mean out loud)

I still taste your presence

Once sweet but it turned sour

Tried to shake your indifference

But it's too late now

I hear you in the quiet

I see you when I'm in the dark

You just couldn't fight for this

But it's not your fault

Say what you mean out loud

Drowning in silence when I'm lost in the crowd

'Cause every sweet thing you never speak

It's deafening, never knowin' what could be

Wish I could show you how

But you're just a ghost now

Your laughter haunts me

Like a ringing in my ear

You left me long ago,

You're still everywhere

I reach out for you

I'm desperate for your warmth

Can you tell me where we went wrong?

At least tell me just to move on

Say what you mean out loud

Drowning in silence when I'm lost in the crowd

'Cause every sweet thing you never speak

It's deafening, never knowin' what could be

Wish I could show you how

But you're just a ghost now

You're just a ghost now

But you're just a ghost, ghost now

You're just a ghost, ghost now, now

But you're just a—

It's time to let it go

You left me all alone

I wanna feel your heartbeat

But it doesn't beat for me no more, no

It's time to let it go

You left me all alone

It's holdin' me down,

It's burnin' me out

I'm beggin' for sound

But I can't bring you back now

Say what you mean out loud

Drowning in silence when I'm lost in the crowd

'Cause every sweet thing you never speak

It's deafening, never knowin' what could be

Wish I could show you how

But you're just a ghost now

You're just a ghost now

(it's time to let it go)

But you're just a ghost, ghost now

(you left me all alone)

You're just a ghost now, now

(it's time to let it go)

But you're just a ghost now

Copyright/ Gaining Permission

Gaining Permission

The issue of copy right is very important in the music industry. These laws protect an artist and their music. Other people cannot gain profit without permission from the artist. This also means that if someone uses an artists music without first gaining permission, for example to put on Youtube, their content can be demonised or even taken down. 

As a result of the copyright law, i have emailed Gabbie Hanna to gain permission  to use her music for our coursework. 

Choosing the track

Choosing the track

We chose to film our own version of the music video for the song by Gabbie Hanna "Out Loud". Gabbie is a popular american YouTuber. She is 26 years old and has over 5 million subscribers. 

Me and my partner, Diana, thought that her song would be the best choice for us as we are both familiar with the artist and we are both big fans of her youtube videos. The song is emotional and relatable for most teenage girls, so it is easy for us to come up with some emotional heartbreaking ideas for our video. Gabbie's song could be interpreted very differently if you havn't watched the video. You would think that this song is about the boy leaving the girl, but having watched the video you find out that the boy actually dies. Our first thoughts were to go with what Gabbie was showing in her video but later on we decided to completely twist the lyrics. 

The person that we chose to be our main singer in our video is, Megan Haxell, she is the perfect person to act as "Gabbie", because Megan has a background in singing and acting. This is useful to us as she would be able to portray the feelings that the singer is feeling easily and make it clear for the viewers too. 

A model of the media

Music Video Added Value

Music Video Added Value

Music videos can often ‘add value’ to songs
For both of these songs it's the video
that ensured that the song was a hit record.

Nothing Compares to U was a minor hit for
Prince but Sinead O’Connor’s version has
proven to be a career defining release mainly
due to the video.



"Nothing Compares 2 U" is a song written and
composed by Prince for one of his side projects. It was made famous by an Irish recording artist 
Sinéad O'Connor, this song became a worldwide hit in 1990. The music video and it's lyrics explore deep feelings of longing. Directed by John Maybury, the video consists mostly of a close-up on Sinéad O'Connor's face and her different stages of sadness and even anger as she  sings the
lyrics; the rest consists of her walking through an area of Paris at the end of the video, two tears roll down her face, one on
each cheek.
                                 

Take on Me was initially released without a
video and failed to chart. With the video it
became a huge hit.




The original video for "Take On Me" was recorded in 1984 and it took two versions and three releases to finally chart in the UK, reaching no. 2 on the UK Singles Chart in October 1985. In the US in October 1985 this song became the only A-ha song to be top of the Billboard Hot 100. The song gained its popularity mostly by the music video which was directed by Steve Barron. The video shows the band in a pencil-sketch animation method called rotoscoping, combined with live action scenes. This music video won six awards and was nominated for two at the 1986 MTV video music awards.

Audience Reception Theory

DigiPak & Magazine Advert

Sexism In Music Videos

Alex Southam

Emil Nava

Jamie Thraves

Star Theory Britney

Star Theory

Richard Dyer

Dyer believes that artists are constructed through artificial images such as advertising, films, magazines and music. He claims that consumers prefer artists to convey their true emotions themselves and not be groomed by record labels who try to create a fake image of them. A 'real' artist can use this as their unique selling point. He also believes that stars are manufactured to make money for their record labels by appealing to a target audience. As a result of this record labels have to market different artists to cater for certain target audiences as there are both 'niche' and 'mainstream' markets. Dyer claims certain artists become trendsetters in the sense that audience members will imitate hairstyles and artists clothing styles. Artists may have certain religious beliefs and cultural values that audiences may also pick up on if shared by the artist. The internet has meant audiences now have far greater access to the 'personal' lives of stars. 

Hegemony

Stars support hegemony (dominant ideology of their time or generation).
Gramsci is best known for his theory of cultural hegemony, which describes how states use cultural institutions to maintain power in capitalist societies.



For example,

The music industry creates and promotes artists within clearly defined genres eg. rock, rap etc.
These genres often signify race and gender identities.

Britney Spears

Britney raises interesting issues regarding female identity in pop music. Initially viewed as a role model for the teen girl market. From a gender perspective, Britney’s identity is placed securely within a male-dominated industry that manufactures limited stereotypes of femininity.

In her early videos Britney was surrounded by ‘girlie iconography’ – bedroom culture, dolls, dressing up with friends, hanging out, applying make-up.

Teen pigtails complete the image!

Choreographed dance routines create the desire to be part of ‘her gang’.

'Baby one more time" (1998)

in opposition to this innocence of a school girl is an underlying sexuality that Britney portrays in this video. This video is very exploitative, as her outfit in this video is very revealing and the lyrics compliment this, as they have hidden sexual innuendos. To her younger fans, this may just be a representation of school, and how they should be. This can been seen as empowering for people out of context, but this could be quite demeaning to Britney as an artist herself. 



"From The Bottom Of My Broken Heart"

This video could be showing Britney growing up, which gives something for younger girls to look up to. Britney faces troubles like many of her fans do, this increases her likeability and resonance with her fans. 

Innocence versus Sexuality is a key topic when Britney Spears is discussed. As much as Britney wished to relate to her younger audience, the progression of her construction as a "star" means that she has actually alienated herself from them with her sexuality as her main image. This confused younger fans and pushed them away in favour of an older demographic. This exploits Britney as an object, but also her viewing audience.

 “Oops I did it Again” (2000), is an example of the move away from stereotypical teen femininity.




Britney's later career drew controversy into her songs, after public breakdowns and abuse of the Paparazzi. Songs such as "Overprotected" and "I wanna go" satirise the media and paparazzi, with them either hounding Britney or asking her offensive and ridiculous questions such as "Is it true you banned sweets, laughter and happiness from your tour?". Britney responds with both aggression and just as improbable answers to these questions. This new construction make people sympathise for her as an artist, as it can make us try and see the world of being an artist from her perspective.







Britney Spears's videos can often be seen to have multiple meanings. This follows her throughout the career. From teenage icon to a more sexually expressive adult artist. Both identities are stereotypical visions of femininity as presented in a range of media texts. She may be seen as a victim of "The male gaze" as penned by Laura Mulvey. In this, Spears is made an object of male erotic desire, and this is her function as an artist. Her over-sexualisation is a part of this, as the camera views her as society would. As a result of this, Britney's whole image is seen as an invention of male control and thus exploitative of both the artist and the viewing fans.