Evaluation Question Four: How did you use new media technologies in the construction and research, planning and evaluation stages?

Evaluation Question Three: What have you learned from your audience feedback?

EVALUATION QUESTION 3 In our group we decided to create a video for a audience feedback, we got a lot of helpful feedback, the things that they liked most that i noted was the amount of different locations and the variety of shots. Some also commented on the last couple of shots of the main singer against the black backdrop in a black dress, they said it looked "powerful". When asked about the difference to the rough cut they all mentioned the variety and amount of new shots that we included. Diana and I both agree with this as we thought that the rough cut was quite boring. The most useful feedback that we got was after we asked them how we could improve, Damola had noticed that one of the shots in the video was very long, so to improve this we thought of cutting it down and adding a different shot so that the long pause would turn to two quick shots. Other things that they mentioned that we could improve was the lip sync, they mentioned how it was a bit off at some points in the video.

Evaluation Question Two: How effective is the combination of your main product and ancillary texts (DVD didgipak, Magazine advert)?

How effective is the combination of your main product and ancillary texts?

We chose the song "Out Loud" By Youtuber Gabbie Hanna its a typical relationship/heartbreak song, however, her music video had shown that its not a breakup song, it had a twist in it, it made us believe that it was just a breakup when actually her partner had died. For our music video for our chosen song, we had decided to keep the video simple and easy for the audience to follow, we didn't really want it to have a narrative, instead we wanted to show the singer's emotions throughout the video, and give the audience a sense of a narrative. 

With our artist, we wanted to give her a similar look to the original artist in her music video, with a mixture of our artist being outside in brighter scenes looking relaxed to contrast her being in a different setting, which was just a plain black backdrop so the focus can just be on the artist, so that the audience would recognise the emotions she's trying to portray. 

Unlike Gabbie, who shows herself slowly falling apart, in her music video, we wanted our artist, Megan to show how powerful and bold she is throughout the video, to emphasise the lyrics, in this case we used close up shots in order to show this to the audience. We had also decided to add shots of her outside in different scenery as we thought it would make the audience uncomfortable watching the music video if it was just all one big close up. Adding the scenery makes the music video more lively as it gives of a more joyful atmosphere.

As our target audience/general audience were between the ages of 12 and 20, we went for a really appropriate approach, with Megan (the singer) dressed in simple clothing such as the black dress during the close ups and normal every day wear in the shots filmed outside, This can also show the audience that the artist is appropriate and comfortable.Furthermore, we also thought about this whilst constructing the music video, we wanted to keep it simple and innocent for the younger viewers but understandable for the slightly older teens. This can also relate to our final Digipak and Advert as they were simple and effective.

The Digipak:

Whilst constructing the digipak, We took the theme into consideration. We had constructed it to have a similar appearance to the music video and our other products such as the magazine advert also. All these images were taken on one of our filming days, by Diana where she stood behind the scenes taking photos throughout the filming process and she also included some posed photos of the artists choosing to make it more unique. We decided to use these photos as she was wearing the black dress with a plain background. We both thought this

would be the most effective as it could make

the audience focus more on the artist.

The Advert:

The advert is also really similar to our digipak, We had chosen a posed photo going with the theme of boldness with the artists' striking glance directly at the audience. Diana had kept the font simple, so the audience wouldn't struggle to identify the artist and the album name which I thought was important. She had also retouched the original photo in order to give it more colour as the original one was a really dirty orange warm tone, so she edited it by adding more saturation to her skin and making the image a lot brighter to give a more modern look. 

Evaluation Question One: In what ways does your media product use, develop or challenge forms and conventions of real media products?

Finished Advert

Finished Digipak

Music Video